Market Segmentation

GenomicDAO’s potential user segment is based on our analysis of the existing problems and rising demand from the underrepresented populations.

The underrepresented populations live in Asia, Hispanic countries or Latin America, and Africa, where the economies and healthcare systems are having substantial opportunities for growth. This term can be understood as the gaps in the quality of health and healthcare across various groups or population-specific differences in terms of disease or health outcomes (15).

The potential users can range from 18 - 40 years old as they are considered most active via various communications channels and play a key role in the development of the economy.

In terms of psychographic factors, we strive to grasp those who share mutual values and interests with what GenomicDAO is delivering. They can be individuals who have a passion for technology and want to be involved in the changing force to make meaningful contributions to the community.